Free Way Entertainment

Background: In 1985, Richard Dawson and Rolf Benirschke founded Free Way Entertainment to produce shows. They never used a logo until 1986.

1st Logo
Free Way Entertainment (1986)
Nickname: "The Speeding Car"

Logo: On a black background, a red car passes by. The car then stops in the middle. The car waits for a few seconds and them speeds off, revealing the text:


Variant: Originally, it was cel-animated. Starting in early-2001, it became digitally animated.

FX/SFX: The car speeding.

Music/Sounds: Just the car sounds.

Availability: Common, appears on some shows on channels such as TNT, TBS, CBS, Nick at Nite, NBC, Lifetime, and much more.

Scare Factor: None.

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