New Line Network IDs

Background: New Line Cinema established its own television network in 1968. In 2008 it was fully integrated into Warner Bros.' television network division. The network will begin celebrating it's 50th anniversary later in 2017.

1st Logo
(January 1968-December 24, 1973)

Nicknames: "New Line Map of America"

Logo: On a sky blue background, we see a black map of the U.S. On it is the text "NEW LINE NETWORK" each stacked on top of each other.

FX/SFX: None.

Music/Sounds: A male announcer saying "This is New Line Network."

Availability: Extinct on television.

Scare Factor: Low, it may surprise some people. This would change with the next logo, however...

2nd Logo
(December 25, 1973-February 26, 1987)

Nicknames: "The Combination", "The Tri-Color Combination of Doom", "NL", "New Line Meets NET"

Logo: On a black background, first, the left section of the screen fills with red from the bottom, the middle section fills with pink from from the top, and the right section fills with orange from the bottom. One by one, each colored section flips to form the letters "NL" connected together, exactly like the 1973 New Line Cinema print logo. The text NEW LINE appears above the "NL" combination.

FX/SFX: The flipping effects.

Cheesy Factor: The flipping effects are obvious early
'70s FX standard and the color scheme is just plain ugly.

Music/Sounds: Same as the 8th NET logo, but instead this has a male announcer saying "This is New Line Network."

Availability: Extinct on television.

Scare Factor: Medium to high. The creepy synth fanfare that makes you feel about the "S from Hell", the announcer, the dark background, and the poor audio and grainy film may be quite scary for those who aren't used to seeing it. High if the logo is deteriorated, as the warped audio would definitely catch those that were expecting the normal logo off-guard. May rise if seen at the end of a New Line-produced program followed by the Viacom "V of Doom" logo on 1976-1983 syndie prints of New Line Network productions.

3rd Logo
(February 27, 1987-December 31, 1991)

Nicknames: "The Filmbox", "Box and Filmstrips", "The Ladder", "New Line Filmbox"

Logo: Same as the 1987 movie logo, but the animation is sped-up, the ethereal background and the glow are different colors depending on the variant, and at the end, just the words "NEW LINE" fade in.

Variants: Five variants were commissioned for this logo, and were color-coded for each period of the day and used accordingly depending on the affiliate's local time zone.
  • Morning (sign-on-12 PM): purple/tan ethereal background, pink glow.
  • Afternoon (12 PM-5 PN): cyan/white ethereal background, cerulean glow.
  • Evening (5 PM-10 PM Eastern/Pacific or 9 PM Central/Mountain): blue/turquoise ethereal background, glow same as the 1987 movie logo.
  • Night (10 PM Eastern/Pacific or 9 PM Central/Mountain-sign-off): black ethereal background, purple box and filmstrips fading to their normal coloration once the logo is formed, purple glow.
  • 20th Anniversary (the only non-daypart version): black ethereal background, gold box and filmstrips fading to their normal coloration once the logo is formed, gold glow.

FX/SFX: Same as the 1987 movie logo. A great improvement over the last logo.

Music/Sounds: The same jingle consisting of
quiet flute and string, bells and chimes used for the movie logo on A Nightmare on Elm Street 5: The Dream Child, but with an announcer saying "This is New Line Network". The 20th anniversary variant used an announcer saying "New Line. 20 years of having us in your home." Sometimes, the announcer says the programs premiering depending on the time of the day.

Availability: Extinct on television. The 20th anniversary variant was the first to become extinct, as it was only used in 1988.

Scare Factor: Same as the 1987 movie logo.

4th Logo
(January 1, 1992-August 31, 1997)

Nicknames: "The Filmbox II", "Box and Filmstrips II", "New Line Filmbox II", "The Ladder II", "The Filmstrip", "Box and Filmstrips in a Filmstrip"

Logo: On a dark silver background is a light silver filmstrip with
green, red, and blue frame separators. Inside is a light silver Filmbox logo with "NEW LINE" below. The logo is inside the several frames. The logo eases back as the filmstrip scrolls down and eases in on one of the frames as several green, red, and blue streaks move in the background.

Trivia: This was based on the 1987 television production logo.

  • July 29, 1994-December 15, 1994: "A TURNER Company"
  • December 16, 1994-August 31, 1997: "A Turner Company"

Variant: On localized versions for New Line owned-and-operated stations, the names of the cities being served in the area appear over the frame separators.

FX/SFX: The filmstrip scrolling.

Cheesy Factor: The city names are horribly chyroned in on the O&O variant, same can be said for the byline.

Music/Sounds: A piano theme intended to mimic the sounds of bells ringing.
An announcer says "This is New Line Network."

Availability: Extinct on television.

Scare Factor: Low, due to the darkness, announcer, and music.

5th Logo
(September 1, 1997-August 31, 2001)

6th Logo
(September 1, 2001-January 2006)

7th Logo
(January 2006-2009)

Trivia: The same font was later used for the New Line Home Entertainment High Definition logo.

8th Logo
(2009-January 27, 2011)

9th Logo
(January 28, 2011-2014)

10th Logo

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